Our story

CHIQUE NOIR.'s story..

At its core, CHIQUE NOIR is a brand that represents the intersection of fashion, community, and culture. The name "CHIQUE NOIR" itself is a reflection of the brand's philosophy and values.

The word "chique" means chic or stylish in French, which represents the brand's focus on creating high-quality, fashionable garments. Each piece is carefully crafted with attention to detail and designed to stand out, while still being versatile enough to be worn in a variety of settings.

The word "noir" means black in French, which represents the brand's focus on simplicity, elegance, and timelessness. Black is a color that is associated with sophistication and class, and it is a staple in the fashion world.

Together, the words "CHIQUE NOIR" represent the brand's commitment to creating stylish and timeless garments that are made to last. The brand is not about following fleeting fashion trends or creating disposable clothing. Instead, it's about building a community of like-minded individuals who appreciate quality, craftsmanship, and style.

The brand's emphasis on community is reflected in its founder's personal experiences. Michael's childhood memories of playing football in several different countries serve as an inspiration for the brand's focus on bringing people together. CHIQUE NOIR is more than just a fashion brand; it's a community that celebrates diversity, culture, and art.

In summary, CHIQUE NOIR is a brand that is all about creating stylish and timeless garments that are made to last, while also fostering a sense of community and togetherness. It's a reflection of the founder's passions, values, and personal experiences.